If you see tag assistant icon in yellow colour then it means, tag assistant has found some or all Google tags with minor implementation issues. For example, if an outdated Analytics tag has been installed, Tag Assistant may suggest that you update to a newer tag. You will have to manually click on the ‘Show Full Report’ button in order to see the recording report: Navigate back to the Google Tag Assistant ‘Options’ and change the ‘Level of Details’ for all Google tags to ‘Detailed Information’: Note(1): Make sure that the ‘Default Level’ is also set to ‘Detailed Information’. For example, if you click on ‘Google Tag Manager‘ tag then you can see the data layer being used on a web page: Through Google Tag Assistant, you can also analyse individual Google Analytics hits. every time you navigate to a different browser tab or reload the web page, the Google Tag Assistant window will automatically hide which will become annoying for you, really fast. Note(3): Every time you change one of the ‘options’ settings, you need to reload the page whose Google tags you want to validate via tag assistant. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application. Following are the various functions of Google Tag Assistant: #1 Display the list of various Google Tags installed on a web page.

Google Tag Assistant Tutorial Step-1: Make sure that you are not using any add-on/extension which disable Google Analytics in your browser.. For... Step-2: Install Google tag assistant chrome extension. On the other hand, Google Tag Assistant can report implementation issues on such pages. Click on this link to see more details (Metadata and GIF request) about this hit: If you click on the ‘URLs’ link, you can see the GIF request sent to the GA server: However this GIF request is hard to read. This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. To enable tag assistant, click on the blue Google Tag Assistant icon on the top right hand side (next to the browser address bar): and then click on the ‘Enable’ button and then refresh the web page: Note: By default Google Tag Assistant is disabled and it won’t check for any Google tag on a web page. You need to install Google tag assistant chrome extension.

Right click on the tag assistant icon (next to the browser address bar) and then select ‘Options: Note: You can also access tag assistant ‘options’ setting from within the tag assistant window: Enter one or more domains in the ‘My Favorites’ text box for which you want the tag assistant to be always enabled, by default: Note: You can also add a domain to the ‘My Favorities’ list by following the steps below: If this checkbox is not selected then what will happen is that whenever you use Google Tag Assistant recording, any page which open up in a new tab or window will not be recorded. You need to install Google tag assistant chrome extension. So whenever you open a new tab, you will have to manually enable the tag assistant before you can use it. Otherwise Google Tag Assistant may not work correctly and/or produce false positive results (positive results which are more likely to be false than true). So click on the ‘table’ button to see the GIF request in tabular format: To learn about the recording feature of Google Tag Assistant, read this article: Guide to Google Tag Assistant Recordings. is a feature of Google Analytics which makes regular evaluation of your analytics property in order to identify implementation issues and configuration anomalies via alerts/notifications in a GA view: If you want to diagnose implementation issues as soon you have implemented tags and, Otherwise Google Tag Assistant may not work correctly and/or produce. Google Tag Assistant is a free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and … When you turn on the ‘GA Debug’ setting, it is equivalent to using the Google Analytics debugger Chrome extension. By default tag assistant is not enabled across browser tabs. Maths and Stats for Web Analytics and Conversion Optimization #3 Suggest fixes by providing useful tips and link to help articles. It shows how many tags were found, how many errors were found, any errors, and a link to the most relevant help document available to resolve the problem. Not only does it help with troubleshooting of Google Tag Manager, but also Google Ads, Analytics, DoubleClick, and other tools can be easily verified. Otherwise when you used the tag assistant, you may see following notification: “No Google Analytics HTTP responses because opted out code detected‘: Sometimes firewall settings can disable Google Analytics. This book has been written to help you implement attribution modelling. Attribution Modelling in Google Ads and Facebook Navigate to the domain which you want to add as a favorite in tag assistant. It means there are 6 Google tags identified by tag assistant. If you want the tag assistant to be automatically enabled across all browser tabs then turn on the ‘Auto Validation’ setting. For example, I use ‘Google Analytics Opt out Add on’ to filter out internal traffic. Tag Assistant is a Chrome Extension that automatically validates the implementation of Google tracking scripts on any given page. #2 One tag has got error (major implementation issue). If you want to diagnose implementation issues as soon you have implemented tags and minimize collecting corrupted data, then you need to use Google Tag Assistant.
It currently works for: You can install Tag Assistant via this Google Chrome Store. (positive results which are more likely to be false than true).

#4 Since the Google Analytics tag is displayed twice and both tags have got different property ID, it means, the web page is using two different trackers. Depending upon the tag you are analysing, you are going to see different type of data for different tags.

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment. This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment. AdWords Remarketing (new remarketing tag), A grey icon with an 'x' indicates that no code was found on the page, A green indicator will show if a valid tag was found. So I need to disable it (via chrome extension page) before I can use tag assistant: If you are using any such extension then turn it off.
If you do not use this option then every time you navigate to a different browser tab or reload the web page, the Google Tag Assistant window will automatically hide which will become annoying for you, really fast. #4 Record user flow across webpages/websites to identify implementation and configuration issues. It currently works for: Google Analytics. So if you try to use this tool on a page with no Google tag, you won’t see any result and you may be asked to add Google Analytics to your website: Load that web page into your browser window whose Google tags you want to identify, validate or troubleshoot. Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

If this checkbox is not selected then what will happen is that whenever you stop your Google Tag Assistant recording, the recording report will not automatically open for you. However when you click on a particular tag within the tag assistant window, the ‘Where to optimize’ section provides more specific notification/fix: #6 The red, yellow, blue and green icons next to identified tags, have all got special meaning: Click on one of the tags in the tag assistant window: You can now see the ‘Meta Data’, ‘Code Snippet’ and ‘Where to optimize’ information for the selected tag: The ‘Where to Optimize’ section includes notifications and links to help articles related to the selected tag. Make sure that your settings allow Google Analytics tracking code to execute. The ‘Where to optimize’ section shows general notifications or errors which do not necessarily relate to a specific tag but which require your attention. However this number does not automatically imply that all 6 Google tags have got major implementation issues. The number in the icon indicates the number of tags that were found, A blue indicator will show there are suggestions on improving overall tagging health, A yellow indicator will show that a tag was found with minor implementation issues, A red indicator will show that a tag was found with critical implementation issues. He has over 12 years of experience in digital analytics and digital marketing. Click the icon to open a window containing tag details. The extension injects FantasyPros icons in website pages wherever a player's name is found. ", How to use Google Tag Assistant like a Pro, Step-1: Make sure that you are not using any add-on/extension which disable Google Analytics in your browser, Step-2: Install Google tag assistant chrome extension, Step-4: Change Tag Assistant Default Settings, Step-5: Turn on the ‘Auto Validation’ and ‘GA Debug’ settings, Different colours of Google Tag Assistant icons and what they mean, Open Google Tag Assistant in a separate browser tab, Understanding Google Tag Assistant results, Analyzing individual GA hits through Google Tag Assistant, install Google tag assistant chrome extension, Understanding Google Analytics Diagnostic messages and notifications, Introduction to Piwik – Best Google Analytics Alternative, Maths and Stats for Web Analytics and Conversion Optimization, Master the Essentials of Email Marketing Analytics, Attribution Modelling in Google Analytics and Beyond, Attribution Modelling in Google Ads and Facebook. For example the red icon has got number 6 on it. Master the Essentials of Email Marketing Analytics One of the most powerful features within the extension is recordings. In other words, you do not need to install and use the Google Analytics debugger Chrome extension when the ‘GA Debug’ setting of the tag assistant has been turned on. Through this help article, you can troubleshoot this problem. The ‘Code Snippet’ section provides the actual code you can look at, for troubleshooting: Click on the ‘View Source’ link, if you want to see the code in a different tab along with other website code. Google Tag Assistant is a chrome extension which is used to identify, validate and troubleshoot the installation of various Google Tags on a web page. Click on the Google Tag Assistant icon again and then click on ‘Menu’ button > ‘. The notification ‘No HTTP response detected‘ is in red color which means it is a major implementation issue and need to be fixed ASAP. Once you open tag assistant in a separate browser tab, you will see the result of tag analysis: From the result above, we can conclude that: #1 Total 12 Google tags are identified on the page by the tag assistant. This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.


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